Over 17 years of online dental marketing experience!

Full-service consulting, flexibility to practice needs, and dedicated client representatives are just some of the things that separate us from the competition.

UpOnline has been helping healthcare professionals for over 17 years. Starting as an advanced website design and online database management provider, UpOnline developed services and tools to address the online marketing needs of customers using software-as-a-service platform, now better known to most as cloud-based services.

UpOnline's tools for email deployment and tracking, surveys, and contests, were originally available as self-serve tools for our own customers, and shortly thereafter to businesses of all sizes. In 2008, UpOnline started developing additional tools to serve another growing industry, online fundraising. Since 2009, UpOnline has helped raise almost a quarter million dollars in runs of our services and secured contracts for additional online fundraising events. All without a dedicated sales force in this market.

Full-service consulting and dedicated client representatives arose as a way to package UpOnline's tools with best practices and experience to maximize results for various industries. As we began to receive more and more healthcare professional referrals we developed a package specifically for that industry.

UpOnline continues to evolve its services in a constantly-changing environment to meet clients' needs and help them capitalize on emerging technologies. Our multi-industry approach has allowed us to grow in all economic climates and take advantage of opportunities as they arise. Most of our new business comes from referrals from existing clients - that's how much they love working with us! Our service business model ensures a ongoing flow of revenue from existing clients which funds ongoing development and service enhancements.


A problem solver at heart, Oren started applying those skills professionally while studying at the University of Toronto for Software Engineering, founding startups in the areas mobile software development, SaaS platforms, and IT Management.

Those experiences along with skills and clients picked up along the way led to launching UpOnline in 2002 originally as a way to provide online marketing services to existing customers.

"Our service offerings have grown tremendously since those early days. With packaged solutions for multiple verticals, our staff can maximize results for clients through good processes and best practices at a great price point."

Small enough to be nimble, large enough to tackle a wide variety of projects and clients in both lead and supporting roles.

"I try to create an environment where our staff get to work on projects from all sides in multiple roles. It backs up the claim that our customer service alone separates us from most others in our field and gives our staff a depth of knowledge and understanding not found elsewhere."

When not working, Oren can usually be found being a parent to a happy dog and happier young children, enjoying life with his wife Anat, and doing some very hands-on renovations at home or with friends.


LeVi started at UpOnline as an intern in the summer of 2019 and officially joined the team as a client manager in September the same year. Her favourite things to do at work include designing and building websites, creating graphics, and writing content for SEO. LeVi always aims for a simple but efficient, logical, and elegant design in her work.

Outside of the office, LeVi enjoys going on walks to explore Toronto with her family and puppy, trying out new restaurants and nerding out about movies with anyone who would listen.


Mala became a Client Manager at UpOnline in October 2022, where she manages client relationships and ensures their digital marketing needs are met. Mala is passionate about all aspects of digital marketing, including blog writing and website design. She has a diverse skill set and is willing to explore different areas within the digital marketing field.

Outside of the office, Mala prioritizes her fitness goals by monitoring her diet and workout routine. Cooking is a comforting activity for her that boosts her mood, and she enjoys unwinding by binge-watching shows on Netflix. During weekends, she cherishes spending time with her loved ones and taking walks in nature.


Claudia joined the UpOnline team as an intern in early 2022 and transitioned to a client manager in November 2022. She loves to do website design and development, social media and ads graphics, and email marketing. Claudia strives to produce work that is not only user-friendly but accessible for everyone while being aesthetically pleasing to the eye.

During her spare time, Claudia loves to care for her dogs, explore new foods around the GTA with friends and family, and travelling!

Our Work

We've been doing this a long time! Over 17 years of digital marketing experience, exclusively for dentists. Check out some our websites, newsletters, social media samples and read our case studies