Story:

Crafting Smiles Dentistry is located in Richmond Hill, Ontario, Canada. They came to UpOnline looking to improve their website user experience as well as their Search Engine rankings. Here we focus on the website design aspect of this client, namely making the website more visually pleasing, accessible, and easy to use.

Solution:

The previous Crafting Smiles Dentistry website was visually pleasing but was not good at converting visitors to new patients. Check out the before and after images of the homepage below (click to view a bigger image):

We added important interaction points to the homepage, including multiple calls-to-action (in this case through stand-out button links) to book an appointment or meet the team. We reformatted testimonials from patients and featured a better way to highlight specific services that the office wanted to promote.

Moreover, the previous service pages were hard to navigate and did not easily display or allow navigation to review all of the services offered at Crafting Smiles Dentistry. Our solution was to add a side collapsible navigation menu that allowed visitors to easily read about all services, from Invisalign to sedation. Furthermore, the website's service pages were much easier to read, reducing the chances of visitors leaving the website (which also increases search rankings). Check out the before and after images of the services pages below (click to view a bigger image):

Lastly, testimonials and a contact form were added to every page on the website, ensuring that visitors are able to become new patients at any point of their journey while exploring the site.

Results:

Dr. Martino of Crafting Smiles applauded our improvements to the visual design and user-friendliness of the website:

"I really like the progress of the website pages and the ease it creates to contact our office. You've managed to capture the feel of the original website but make it easier to navigate!"